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This web page lakcosmetics.gr states the following, "Η ΠΡΩΤΗ ΕΠΑΓΓΕΛΜΑΤΙΚΗ ΣΕΙΡΑ ΧΡΩΜΑΤΟΣ ΚΑΙ ΠΡΟΙΟΝΤΩΝ ΠΟΥ ΕΧΟΥΜΕ ΔΗΜΙΟΥΡΓΗΣΗ." We saw that the website stated " Η LAKCOSMETICS ΟΡΓΑΝΩΝΕΙ ΕΚΠΑΙΔΕΥΤΙΚΟ ΤΑΞΙΔΙ ΣΤΗΝ ΕΔΡΑ ΤΗΣ ALTER EGO." It also said " ALTER EGO NOW IN THE UNITED ARAB EMIRATES. World-renowned hair care brand Alter Ego Italy now in the. ALTER EGO ITALY MERCEDES FASHION WEEK. Craig Smith For Alter Ego ItalyTALULAH Alter Ego Italy makes a. New Collection Art Hair 2014 Spring Summer." The header had lak cosmetics as the highest ranking optimized keyword. It is followed by lak, ALTER EGO GREECE, and ALTER EGO ΕΛΛΑΔΑ which isn't as ranked as highly as lak cosmetics. The next words lakcosmetics.gr used was ALTER EGO ΒΑΦΕΣ. ALTER EGO ΠΡΟΙΟΝΤΑ was included but could not be seen by search parsers.